Prompt library

Make the offer clear

Advertising & posters

Prompts for advertising concepts, poster briefs, brand consistency and creative checks across campaign assets.

Refreshed 9 October 2026 · Original prompt templates

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Prompts to try

19 examples

01

Image generation

Make an A3 poster for my bike workshop's spring check

Create an A3 portrait poster concept for my bike workshop's spring check. Our approved offer is [price, included work, dates and exclusions]. Audience: local commuters. Use my uploaded brand guide, colours and supplied logo; do not redraw the logo. Explore three visually distinct directions without stock AI gradients or generic smiling mechanics. Recommend one and generate a draft visual if your tools allow it; otherwise provide a production brief. Keep the offer and contact details exact. Do not claim the output is print-ready: list checks for spelling, logo, trim, bleed and resolution.

Make it yours: Attach your brand assets and approved offer. Image generation needs a suitable tool; inspect all text yourself.

A useful follow-up

Adapt the chosen concept to an Instagram post without dropping the offer's conditions.

02

Text

Write the brief before generating the poster

Create a campaign brief for [offer] aimed at [audience] in [placement]. We need the reader to [action]. Their main hesitation is [barrier], and our proof is [evidence]. Ask about missing offer details, then define the primary message, supporting fact, headline constraints and required assets. Keep unsupported benefits out of the brief.

Make it yours: Add the viewing distance, available reading time and the exact offer.

A useful follow-up

Which part of the brief could a competitor use unchanged? Ask for the detail that would distinguish us.

03

Text

Develop genuinely different poster concepts

Use this approved brief: [brief]. Propose four advertising concepts with different persuasive ideas, not just different colours. For each give the audience insight, headline, central image, hierarchy and likely misunderstanding. Avoid [category clichés]. Compare clarity, distinctiveness and credibility, then recommend one concept to prototype.

Make it yours: Describe an overused visual in your category and why it does not fit.

A useful follow-up

Combine the clearest message with the most distinctive visual without creating a second competing idea.

04

Image generation

Produce a brand-aware visual for a poster

Create the main visual for [approved concept] using the supplied [product image and style references]. Preserve [product details]. Use [colour roles], [lighting] and [composition]. Reserve [area] for a headline and [area] for the original logo. Add no text or invented branding. The final layout will be [format and orientation].

Make it yours: Keep precise logos and mandatory copy as original assets in the final layout.

A useful follow-up

Keep the chosen subject and composition. Change only [one element] to make the offer clearer.

05

Images

Check a poster at realistic viewing distance

Review this poster for [placement and audience]. Explain the message a viewer can grasp in three seconds, identify competing focal points and assess whether the action is obvious. Compare every date, price and URL with [approved copy]. Separate visible defects from subjective preferences. Give the three highest-value revisions.

Make it yours: Include the assembled layout rather than only the background image.

A useful follow-up

If we remove half the supporting copy, which information must remain for the offer to be understandable?

06

Files

Adapt a campaign across formats

Adapt this approved poster concept into [formats]. Preserve the offer, proof, deadline and brand rules. Explain how the visual hierarchy changes for each format rather than cropping blindly. Provide exact copy lengths, asset requirements and a consistency check. Flag places where mandatory information will not fit legibly.

Make it yours: Supply actual dimensions and platform constraints.

A useful follow-up

Which adaptation weakens the main idea? Propose a format-specific solution that preserves the promise.

07

Text

Plan a creative test that answers one question

Design a small test for these two campaign concepts: [concepts]. Our uncertainty is [question]. Keep the offer, placement and audience comparable. Define the observable outcome, the evidence needed and what could confound interpretation. Do not invent a statistically justified sample size without the necessary inputs.

Make it yours: Decide whether you are testing comprehension, preference or actual response.

A useful follow-up

What result would make us change the creative direction, and what result would be inconclusive?

08

Files

Turn customer objections into message routes

Use these anonymised customer questions and our approved offer. Group the questions by buying barrier and reference the source for each group. Propose one message route per barrier with the promise, supporting evidence and next action. Label weakly supported audience assumptions. Do not invent testimonials.

Make it yours: Include what customers actually asked, not only your sales team's interpretation.

A useful follow-up

Which route relies on the least evidence, and what question should we ask before using it?

09

Files

Write a campaign without broadening the promise

Adapt this approved offer into a poster headline, email and landing-page opening. Preserve the price, eligibility, included services and qualifications. Use [voice sample]. For each version explain the information hierarchy and flag anything too long for [actual format]. Do not add benefits absent from the offer.

Make it yours: Supply the full offer, including inconvenient conditions.

A useful follow-up

Compare the three versions and identify any change in what a customer would believe is included.

10

Text

Challenge the interpretation of a headline

Review these headlines for [audience] seeing them in [placement]. For each, describe the likely literal interpretation, any implied promise and what context is required. Compare that interpretation with [approved facts]. Suggest a clearer alternative where the headline depends on information the reader will not have.

Make it yours: Give the intended visual because it can change the meaning of the words.

A useful follow-up

Which headline remains understandable without the supporting paragraph?

11

Text

Brief an intentionally restrained campaign

Develop a campaign for [offer] using a restrained creative direction rather than hype. Our distinctive evidence is [facts]. Avoid [specific visual and verbal clichés]. Propose three concepts, each with one concrete idea, a short headline and a visible proof point. Explain how each attracts attention without exaggerating the claim.

Make it yours: Name an example of restraint that fits your brand and explain the relevant feature.

A useful follow-up

Remove any element that adds drama but weakens credibility.

12

Text

Brief a small-business launch campaign

Create a campaign brief for [new service] using [verified offer, audience, budget and dates]. Identify the customer problem, evidence, message, channels and action. Separate facts from hypotheses to test. Give three distinct concept routes without invented testimonials, urgency or guaranteed results.

Make it yours: Include what the service does not provide.

A useful follow-up

Which route can we substantiate with assets we already own?

13

Text

Turn a customer objection into a poster idea

Develop three poster ideas addressing this real customer objection [objection] for [offer]. For each specify a visual metaphor, short headline, proof and action. Use [brand rules]. Avoid decorative variation masquerading as a different concept and do not invent evidence.

Make it yours: Use anonymised customer wording with permission.

A useful follow-up

Which concept communicates without relying on the explanatory paragraph?

14

Text

Adapt one campaign across different placements

Adapt this approved campaign [brief] for a window poster, social image and email header. Preserve exact offer and mandatory wording. Explain how reading distance, crop and space change hierarchy. Do not shrink all copy indiscriminately or invent platform dimensions; list specifications to confirm.

Make it yours: Supply the actual placement specifications before production.

A useful follow-up

What information belongs in the landing page rather than every visual?

15

Text

Brief an image without generating fake product features

Write an image-production brief for [product] using these approved reference assets [assets]. Define composition, setting and lighting while preserving shape, colour, labels and included items. List features that must not change. Flag where an editable photo workflow is preferable to generated approximation.

Make it yours: Verify product fidelity on the final asset, not only the brief.

A useful follow-up

Which visible detail could mislead a buyer if it drifts?

16

Files

Apply house style with observable rules

Translate these brand references into a campaign checklist for [asset]. Specify colour roles, typography hierarchy, spacing, photo treatment and voice using supplied rules. Separate mandatory requirements from inferred preferences. Do not invent colour codes or recreate the logo; use original assets.

Make it yours: A logo alone is not a complete style guide.

A useful follow-up

Which rule needs a designer's decision because the references conflict?

17

Text

Design a concept test that asks more than liking

Plan a small qualitative review of these campaign concepts for [audience]. Ask what each communicates, who it seems for, what the offer includes and what action is expected before asking preferences. Avoid leading questions. State that this feedback is not proof of conversion performance.

Make it yours: Recruit people resembling the intended audience.

A useful follow-up

Which misunderstanding would make us reject a concept even if people like it?

18

Files

Check the landing page matches the advertisement

Compare this advertisement with its landing-page copy [materials]. Check offer, dates, price, exclusions, audience, imagery and call to action. Identify promises implied by one but absent from the other. Suggest the smallest factual correction, not a new offer.

Make it yours: Use the exact version that will be published.

A useful follow-up

Where could a customer reasonably feel the message changed after clicking?

19

Text

Prepare a campaign production handoff

Create a handoff checklist for this approved campaign [brief]. Include asset versions, exact copy, original logos, placement specifications, owners, deadlines and final review. Separate approved decisions from unresolved items. Do not declare print-ready or platform-compliant without the required production checks.

Make it yours: Get final specifications from the printer or placement provider.

A useful follow-up

Which unresolved item prevents the designer from producing the final file?

Step-by-step workflows